Our thinking

Insights, thoughts and ideas - Explore our latest thinking to help you navigate digital

    • Our people

    Welcome to the team: Travis Eyles

    Despite having been a member of the Arkyard team for a few months now, we haven't had the chance to introduce you to Travis Eyles...until now! We’re thrilled to welcome Travis as our new Head of Paid Media. Bringing over a decade of specialist experience in the charity and environmental sectors, Travis is dedicated to driving meaningful results for purpose-driven organisations. He is particularly passionate about pioneering AI-integrated workflows and smarter reporting tools, ensuring our team moves beyond repetitive tasks to focus on the high-level strategy that truly moves the needle for our clients.

    Harrison Jupp 07/08/2026
    • Our services

    Introducing our fixed price Google Ad Grant service

    Your charity could be sitting on $10,000 a month in free Google advertising — but if you're paying an agency the earth to manage it, how much of that value are you actually keeping? Read why we think most charities are getting a bad deal on their Google Ad Grant, and what a fairer, more honest approach to management looks like.

    Harrison Jupp 03/07/2026
    • Opinion

    Why do charities switch off their best campaigns at Christmas?

    For many charities, the annual Christmas appeal is sacred. The chance to give fundraising a well-needed boost at a time of year seen as being 'the giving season'. Read why Harrison thinks this is possibly a missed opportunity and why this year you should perhaps try a completely different approach instead.

    Harrison Jupp 26/05/2026
    • Guides

    Building your digital channel strategy: from insight to impact

    With less than half of UK charities having a digital strategy - and that number declining - many organisations are spreading resources thinly across multiple platforms without clear direction or measurable impact. This guide shows how to build a data-driven channel strategy that focuses your efforts where they matter most, turning digital presence into tangible results for your cause.

    David Somerville 21/04/2026
    • Opinion

    Stop reporting metrics. Start reporting meaning

    When it comes to reporting, choosing the right metrics is key, but that's only part of the picture. Read why Harrison thinks that without the meaning, metrics are arguably meaningless.

    Harrison Jupp 10/02/2026
    • Guides

    How to tell better stories with social media

    In a sea of content that your supporters face online everyday, how do you make your charity stand-out and engage them? In this guide, our Digital Content Producer Abbie shares her advice on storytelling, including why it matters, how to find stories and tips on creating posts that feel human.

    Abbie Tucker 14/01/2026