Insights, thoughts and ideas - Explore our latest thinking to help you navigate digital
With less than half of UK charities having a digital strategy - and that number declining - many organisations are spreading resources thinly across multiple platforms without clear direction or measurable impact. This guide shows how to build a data-driven channel strategy that focuses your efforts where they matter most, turning digital presence into tangible results for your cause.
When it comes to reporting, choosing the right metrics is key, but that's only part of the picture. Read why Harrison thinks that without the meaning, metrics are arguably meaningless.
In a sea of content that your supporters face online everyday, how do you make your charity stand-out and engage them? In this guide, our Digital Content Producer Abbie shares her advice on storytelling, including why it matters, how to find stories and tips on creating posts that feel human.
Have you ever stopped to consider your donation funnel isn't actually linear? Read why Jacob thinks there are hidden levers in your donation journey and that you need to understand these first, in order to help the flow of donations coming through your funnel.
With competition high amongst charities, especially when it comes to attention spans online, having brilliant designs for your charity's media is critical. Our digital designer Janine shares her thoughts on this, plus her advice on design tools and best practice.
Google Analytics (GA4) is the most popular tool for charities to use to track and measure their website, typically as it's free to use and can provide a wealth of insights to help you make key decisions. However there's lots to learn, including what all of the different terms mean. We've created this handy glossary that you can download and keep.