Insights, thoughts and ideas - Explore our latest thinking to help you navigate digital
Meta has spent two years rebuilding its advertising system around AI, and in doing so it has moved the main performance lever out of the ad set and into the ad itself. Here is what changed and how you can use it to build greater performance.
Despite having been a member of the Arkyard team for a few months now, we haven't had the chance to introduce you to Travis Eyles...until now! We’re thrilled to welcome Travis as our new Head of Paid Media. Bringing over a decade of specialist experience in the charity and environmental sectors, Travis is dedicated to driving meaningful results for purpose-driven organisations.
Your charity could be sitting on $10,000 a month in free Google advertising — but if you're paying an agency the earth to manage it, how much of that value are you actually keeping? Read why we think most charities are getting a bad deal on their Google Ad Grant, and what a fairer, more honest approach to management looks like.
For many charities, the annual Christmas appeal is sacred. The chance to give fundraising a well-needed boost at a time of year seen as being 'the giving season'. Read why Harrison thinks this is possibly a missed opportunity and why this year you should perhaps try a completely different approach instead.
With less than half of UK charities having a digital strategy - and that number declining - many organisations are spreading resources thinly across multiple platforms without clear direction or measurable impact. This guide shows how to build a data-driven channel strategy that focuses your efforts where they matter most, turning digital presence into tangible results for your cause.
When it comes to reporting, choosing the right metrics is key, but that's only part of the picture. Read why Harrison thinks that without the meaning, metrics are arguably meaningless.