Explore data-driven techniques and tools to measure, analyse, and optimise your charity’s performance for more informed decision-making.
In a sea of content that your supporters face online everyday, how do you make your charity stand-out and engage them? In this guide, our Digital Content Producer Abbie shares her advice on storytelling, including why it matters, how to find stories and tips on creating posts that feel human.
With competition high amongst charities, especially when it comes to attention spans online, having brilliant designs for your charity's media is critical. Our digital designer Janine shares her thoughts on this, plus her advice on design tools and best practice.
How user-focused do you think your organisation is? In this article, Jacob discusses why user research matters for charities and walks-through the basics around it, plus provides practical tips on how you can start doing it.
How reliant are you on older donors? And have you managed to build a supporter base of younger people yet? In this article our paid media specialist Fynn considers what's different about Gen Z and Millennials and highlights how you can both engage and convert them to become supporters.
The recent Google Marketing Live event announced a number of exciting updates to help advertisers maximise their campaigns. In this article, we take a look at exactly what these are and importantly, how your charity or non-profit can benefit from them.
Having a digital strategy is important, but what's critical is ensuring that it is informed by data and insights, not just assumptions and opinions. Learn more about why this is important, what data you can use and how you can turn insights into strategic aims.