Learn how to craft compelling narratives and visual identities that resonate with your audience, enhancing your charity’s brand and engagement.
Meta has spent two years rebuilding its advertising system around AI, and in doing so it has moved the main performance lever out of the ad set and into the ad itself. Here is what changed and how you can use it to build greater performance.
For many charities, the annual Christmas appeal is sacred. The chance to give fundraising a well-needed boost at a time of year seen as being 'the giving season'. Read why Harrison thinks this is possibly a missed opportunity and why this year you should perhaps try a completely different approach instead.
When it comes to reporting, choosing the right metrics is key, but that's only part of the picture. Read why Harrison thinks that without the meaning, metrics are arguably meaningless.
Have you ever stopped to consider your donation funnel isn't actually linear? Read why Jacob thinks there are hidden levers in your donation journey and that you need to understand these first, in order to help the flow of donations coming through your funnel.