Discover insights and strategies to help charities build a comprehensive digital approach, ensuring sustainable growth and impactful online presence.
The Data Act 2025 could be a game-changer for charities when it comes into force, allowing you to contact a much wider group of people for donations. But what does this mean for your charity fundraising strategy and activity? And what do you need to do now to prepare for it?
Google has recently announced it is embedding AI further into its Google Analytics 4 platform, with 'generated insights'. These allow you to report easily (and quickly) on your website performance. But if your data is not reliable, then you might just be reporting on things that are incorrect. Read more about this change and what you need to do next.
This month Instagram will start to allow search engines, such as Google and Bing, to index and display your photos and videos in search results. What does this mean for your charity and what do you need to know? We've summarised the changes and highlighted the benefits.
In January 2025, Meta implemented significant changes to its ad tracking policies, directly impacting organisations that focus on health, religious, or political issues.