- Opinion
Stop reporting metrics. Start reporting meaning
When it comes to reporting, choosing the right metrics is key, but that's only part of the picture. Read why Harrison thinks that without the meaning, metrics are arguably meaningless.
A digital agency supporting charities and non-profits.

A collaborative force for good
We are Arkyard, a team of digital specialists who are passionate about the non-profit sector. As your digital partner, we help you navigate the complex and evolving digital landscape to bring your mission to life and make potential possible.
Location: Littlehampton (Hybrid – minimum 1 day per month in office)
Contract: Full time, 37.5 hours per week
Salary: £50,000–£60,000 per year (depending on experience)
Holidays: 25 days + bank holidays
Application closes: End of day 14th November 2025
Arkyard is a growing UK-based digital marketing agency on a mission to help charities and purpose-driven organisations navigate the digital landscape and unlock their potential. From non-profits to values-led brands, we partner with organisations that want to make a positive impact in the world.
What makes us different?
As Paid Media Lead, you’ll take overall responsibility for the performance and development of paid media at Arkyard — overseeing strategy, delivery, and innovation across a growing portfolio of charity and purpose-led clients.
You’ll balance hands-on delivery with strategic oversight, guiding the Paid Media Manager and Executive, supporting client success, and driving the evolution of our paid product. You’ll play a key role in shaping how paid media integrates across the agency and will represent Arkyard externally — from partner relationships to thought leadership.
Location: Littlehampton (Hybrid – minimum 1 day per month in office)
Contract: Full time, 37.5 hours per week
Salary: £35,000–£50,000 per year (depending on experience)
Holidays: 25 days + bank holidays
Application closes: End of day 14th November 2025
Arkyard is a growing UK-based digital marketing agency on a mission to help charities and purpose-driven organisations navigate the digital landscape and unlock their potential. From non-profits to values-led brands, we partner with organisations that want to make a positive impact in the world.
What makes us different?
As Paid Media Manager, you’ll be responsible for the planning, execution, and optimisation of paid campaigns — with a particular focus on paid social. You’ll work across platforms such as Meta, TikTok, Spotify, and YouTube, while also applying your skills in paid search and other channels where relevant.
This isn’t just about technical campaign management — it’s about thinking
strategically, building strong client relationships, and helping us evolve how we deliver paid media. You’ll be encouraged to bring ideas, test new approaches, and push things forward. If you’re looking for a role where you can make a tangible difference — both for your clients and within the agency — this is it!
You’re a strategic thinker with a knack for turning data into clear, compelling stories. Confident across paid media platforms, you combine strong technical expertise with the ability to step back and see the bigger picture. You take ownership of client performance, bringing both insight and initiative, and you thrive on building trusted relationships that drive real results.
Location: Littlehampton (Hybrid – minimum 1 day per month in office)
Contract: Full time, 37.5 hours per week
Salary: £25,000–£30,000 per year (depending on experience)
Holidays: 25 days + bank holidays
Application closes: End of day 14th November 2025
Arkyard is a growing UK-based digital marketing agency on a mission to help charities and purpose-driven organisations navigate the digital landscape and unlock their potential. From non-profits to values-led brands, we partner with organisations that want to make a positive impact in the world.
As Paid Media Executive, you’ll support the planning, setup, and optimisation of campaigns across multiple channels — primarily Meta, TikTok, YouTube, and Google Ads.
You’ll work closely with senior team members to manage accounts, report on results, and test new approaches. This role is perfect for someone looking to deepen their hands-on skills in paid media while working on meaningful campaigns for clients making a real-world impact.
Latest case studies
See how we've helped organisations make their potential possible
We plan and manage paid media campaigns that don’t just reach audiences — they convert them. Through smart targeting, creative testing, and continuous optimisation, we help you find and scale the channels that deliver sustainable donor growth.
We build robust tracking frameworks so you can see the full picture. From first click to donation, our setup ensures every data point is accurate, transparent, and ready to inform your next decision.
Your website should work as hard as your campaigns. We audit user experience, speed, and conversion journeys — then identify practical improvements that make giving easier and more meaningful for your audience.
We don’t just optimise ads — we optimise the journey. By aligning creative, landing pages, and targeting, we reduce wasted spend and focus budgets where they’ll have the biggest impact.
Digital changes fast. We help you stay ahead by setting up compliant, flexible tracking systems and insight frameworks that scale with your strategy — not against it.
We’d love to see it. If not, we can help.
Helping organisations with
Amplify your message, reach new audiences and drive more conversions. We'll help you execute your brief to the highest standard, or re-write the brief for you.
Understand your users’ behaviour to optimise your website based on clear, data-driven insights, improving user experience and increasing conversions.
How do you measure success? We can help you track, measure and report to drive meaningful insights you can trust.
Translate your mission into actionable plans that empower your vision and accelerate your growth.
Your marketing is only as good as your message and how you deliver it. We create impactful content that informs your audience, showcases your organisation’s mission, and strengthens your connections.
We’re problem-solvers at heart. We partner with teams across services to deliver, solutions to your unique challenges.
Insights, thoughts and ideas
Explore our latest thinking to help you navigate digital