- Opinion
Stop reporting metrics. Start reporting meaning
When it comes to reporting, choosing the right metrics is key, but that's only part of the picture. Read why Harrison thinks that without the meaning, metrics are arguably meaningless.
Make potential possible
A digital agency supporting charities and non-profits.
Our Approach
We connect your digital channels into a single engine for growth. By aligning paid media, website experience, and measurement, we surface the insights that matter and unlock meaningful results.
TRUSTED BY
Who we are
A collaborative force for good
We are Arkyard, a team of digital specialists who are passionate about the non-profit sector. As your digital partner, we help you navigate the complex and evolving digital landscape to bring your mission to life and make potential possible.
Our Work
Latest case studies
See how we've helped organisations make their potential possible
-
SPANA Setting SPANA up for digital success
- Digital Strategy
By combining our expertise across channel specialists, we helped SPANA with a review of their digital channels in order to create an actionable roadmap of quick wins and strategic improvements.
Read the case study -
Christians Against Poverty Interactive donation component drives 17% uplift in revenue for CAP
- Website Optimisation
Through a research-led A/B test, featuring a new interactive donation slider, we achieved a statistically significant increase in both donation volume and revenue for Christians Against Poverty.
Read the case study -
London City Mission Turning real stories into real-world impact
- Paid media
Helping London City Mission acquire new donors at Christmas by turning real stories into high-performing, social-first creative.
Read the case study -
Kingdom Bank Research-led approach to Kingdom Bank website redesign and rebuild
- Website Design & Development
Kingdom Bank's website was in a need of a redesign and redevelopment, in order to allow the team to optimise and improve it for both conversions and user experience. We approached this with a research-led approach that future-proofed the website for growth and experimentation.
Read the case study -
Mission Aviation Fellowship UK How we hit MAF UK's annual acquisition target, in half the time for less than half the cost.
- Paid media
A digital first approach to new donor acquisition via paid social.
Read the case study -
Big Church Festival How we helped grow Big Church Festival by 40% Year On Year.
- Creative & Content
- Data & Measurement
- Digital Strategy
- Paid media
- Website Optimisation
How we drove 40% year on year increase in attendees for Big Church Festival by investing into Arkyard as a complete out-sourced digital function.
Read the case study
Common challenges we solve
We plan and manage paid media campaigns that don’t just reach audiences — they convert them. Through smart targeting, creative testing, and continuous optimisation, we help you find and scale the channels that deliver sustainable donor growth.
We build robust tracking frameworks so you can see the full picture. From first click to donation, our setup ensures every data point is accurate, transparent, and ready to inform your next decision.
Your website should work as hard as your campaigns. We audit user experience, speed, and conversion journeys — then identify practical improvements that make giving easier and more meaningful for your audience.
We don’t just optimise ads — we optimise the journey. By aligning creative, landing pages, and targeting, we reduce wasted spend and focus budgets where they’ll have the biggest impact.
Digital changes fast. We help you stay ahead by setting up compliant, flexible tracking systems and insight frameworks that scale with your strategy — not against it.
Got a brief?
We’d love to see it. If not, we can help.
What we do
Helping organisations with
-
Paid Media
Paid Media
Amplify your message, reach new audiences and drive more conversions. We'll help you execute your brief to the highest standard, or re-write the brief for you.
-
Website Optimisation
Website Optimisation
Understand your users’ behaviour to optimise your website based on clear, data-driven insights, improving user experience and increasing conversions.
-
Data & Measurement
Data & Measurement
How do you measure success? We can help you track, measure and report to drive meaningful insights you can trust.
-
Digital Strategy
Digital Strategy
Translate your mission into actionable plans that empower your vision and accelerate your growth.
-
Creative & Content
Creative & Content
Your marketing is only as good as your message and how you deliver it. We create impactful content that informs your audience, showcases your organisation’s mission, and strengthens your connections.
-
Get in touch
Can't find what you are looking for?
We’re problem-solvers at heart. We partner with teams across services to deliver, solutions to your unique challenges.
Our thinking
Insights, thoughts and ideas
Explore our latest thinking to help you navigate digital