Working with Arkyard felt like having an extension of our own team. They truly listened - not just to our stakeholders but to our customers and delivered a website that not only looks great but gives us the tools to keep improving. It’s a massive step forward for us.
Research-led approach to Kingdom Bank website redesign and rebuild
Kingdom Bank's website was in a need of a redesign and redevelopment, in order to allow the team to optimise and improve it for both conversions and user experience. We approached this with a research-led approach that future-proofed the website for growth and experimentation.
Client:
Kingdom Bank
The Brief
We have been working with Kingdom Bank on their digital marketing activities and have been making strong progress. From driving high-quality traffic through paid media, to ongoing website enhancements, the digital momentum was growing fast.
However, their website had become a bottleneck. The structure was no longer supporting the conversion journey, and internal teams found it inefficient to manage or roll out changes.
Their brief: Kingdom Bank needed a full website rebuild that put their audience front and centre, elevated the digital experience to reflect the brand’s tone and trust and prepared them for ongoing optimisation and experimentation.
The Approach
We structured our work into four key phases. Each phase focused on clarity, collaboration and long-term scalability.
1. Discovery and Research
We began by building a clear understanding of both the needs of Kingdom Bank’s audiences and the priorities of its internal teams.
Understanding audience needs
Using a blend of research methods – including usability testing, hedonic testing, GA4 behavioural analysis and Hotjar session tracking we identified key behaviours, blockers and motivations across different audience types.
Stakeholder alignment
We ran immersion workshops and focus groups across departments to surface strategic objectives, daily frustrations and opportunities for improvement. It was important to listen deeply and understand what mattered most across the organisation.
Insight convergence
We brought the audience and stakeholder insights together through affinity mapping and collaborative sessions. This gave us a strong foundation for design, shaped by both user goals and internal priorities.
2. Ideate and Design
Once our direction was clear and backed by research, we moved into shaping ideas and bringing them to life.
Exploring solutions
Guided by research, we explored multiple concepts and possibilities that could deliver on both the user and business needs. These ideas were developed collaboratively and validated with stakeholders.
Design flows
We then created structured user journeys and interface designs, ensuring accessibility and clarity were built in from the start. Regular feedback rounds helped us maintain momentum while keeping everyone aligned.
3. Development and Tracking
With the designs finalised, we transitioned into a smooth and collaborative build phase.
Development build
Our developers worked closely with Kingdom Bank’s internal teams – including IT, Marketing and Customer Services to ensure the build met both technical requirements and team needs. Progress was broken down into clear phases with regular touchpoints to maintain visibility and confidence.
Tracking setup
A key step! Data is at the heart of our decision pre, during and post new website. Without tracking, we would not be able to understand the true impact the new website has had post-live. This included GA4 migration, SEO Migration and CRM integration to ensure the impact of the new website could be measured from the moment it launched.
4. Preparing for Experimentation
Beyond the launch, we helped Kingdom Bank prepare for a culture of continuous improvement.
We developed a Now, Next, Later roadmap for experimentation and optimisation, so that the site could evolve as user needs changed and new insights were gathered. We also worked closely with their team to shift the mindset – treating the website as a living, adaptive channel that responds to data and supports ongoing growth.
The Output
As a result of the project, we have provided Kingdom Bank and their marketing teams with:
- A fully redesigned and rebuilt website, built on robust and modern infrastructure
- CMS structures designed for internal efficiency and ease of use
- GA4 and CRM integrations set up for tracking and performance insight
- An experimentation roadmap to guide long-term optimisation efforts.
The Results
With the website launching in July 2025, Kingdom Bank has already seen some great results as an impact of this:
- A purpose-built website with clear, conversion-optimised user journeys
- Aligned internal teams with improved workflows and efficiencies in content management
- Strong performance scores, including green lights on Lighthouse speed reports
- Full visibility into performance with accurate tracking and analytics
- A platform ready to support an ongoing programme of experimentation.
We are excited to see the wider impact this project has for them and their users over the next few months, and will update on key results as they happen.
Check it out here: kingdom.bank
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