Insights, thoughts and ideas - Explore our latest thinking to help you navigate digital
How reliant are you on older donors? And have you managed to build a supporter base of younger people yet? In this article our paid media specialist Fynn considers what's different about Gen Z and Millennials and highlights how you can both engage and convert them to become supporters.
The Data Act 2025 could be a game-changer for charities when it comes into force, allowing you to contact a much wider group of people for donations. But what does this mean for your charity fundraising strategy and activity? And what do you need to do now to prepare for it?
Google has recently announced it is embedding AI further into its Google Analytics 4 platform, with 'generated insights'. These allow you to report easily (and quickly) on your website performance. But if your data is not reliable, then you might just be reporting on things that are incorrect. Read more about this change and what you need to do next.
This month Instagram will start to allow search engines, such as Google and Bing, to index and display your photos and videos in search results. What does this mean for your charity and what do you need to know? We've summarised the changes and highlighted the benefits.
The recent Google Marketing Live event announced a number of exciting updates to help advertisers maximise their campaigns. In this article, we take a look at exactly what these are and importantly, how your charity or non-profit can benefit from them.
Having a digital strategy is important, but what's critical is ensuring that it is informed by data and insights, not just assumptions and opinions. Learn more about why this is important, what data you can use and how you can turn insights into strategic aims.