Insights, thoughts and ideas - Explore our latest thinking to help you navigate digital
Have you ever stopped to consider your donation funnel isn't actually linear? Read why Jacob thinks there are hidden levers in your donation journey and that you need to understand these first, in order to help the flow of donations coming through your funnel.
With competition high amongst charities, especially when it comes to attention spans online, having brilliant designs for your charity's media is critical. Our digital designer Janine shares her thoughts on this, plus her advice on design tools and best practice.
Google Analytics (GA4) is the most popular tool for charities to use to track and measure their website, typically as it's free to use and can provide a wealth of insights to help you make key decisions. However there's lots to learn, including what all of the different terms mean. We've created this handy glossary that you can download and keep.
How user-focused do you think your organisation is? In this article, Jacob discusses why user research matters for charities and walks-through the basics around it, plus provides practical tips on how you can start doing it.
How reliant are you on older donors? And have you managed to build a supporter base of younger people yet? In this article our paid media specialist Fynn considers what's different about Gen Z and Millennials and highlights how you can both engage and convert them to become supporters.
The Data Act 2025 could be a game-changer for charities when it comes into force, allowing you to contact a much wider group of people for donations. But what does this mean for your charity fundraising strategy and activity? And what do you need to do now to prepare for it?