Introducing our fixed price Google Ad Grant service

If your charity has a Google Ad Grant, you already have access to $10,000 a month in free advertising. That’s not a small thing. But for many organisations, it’s either going unspent, under-managed, or – perhaps most frustratingly – being managed through an agency at a price that far outweighs the value it delivers.

We have launched a new product designed to fix exactly that.

What is the Google Ad Grant?

The Google Ad Grant gives registered charities up to $10,000 per month in free Google Search advertising. Used well, it puts your organisation in front of people actively searching for your cause, your services, or the issues you work on. It’s an awareness layer – a consistent, low-cost presence on the world’s most-used search engine.

The catch? It needs to be managed. Google has compliance requirements around click-through rates, keyword quality, and account activity. Let those slip, and the Grant gets suspended.

The problem with how most Grants are managed

Agencies have historically priced Grant management as if it were a primary revenue channel. Retainers of £1,500 to £2,500 a month are common — often bundled with services charities don’t need and aren’t getting much from.

The reality, as Arkyard puts it plainly on their new product page, is that the Google Ad Grant typically drives around 10% of total conversions for most charities. It’s a useful part of the mix. It isn’t – and shouldn’t be positioned as – the engine of your digital fundraising.

“Most charities are sitting on $10,000 a month in free Google advertising and don’t know it. Or they know it but they’re having to pay way too much for a third party to manage it. We built this product because we’ve seen too many brilliant organisations miss the opportunity.”
Travis Eyles, Head of Paid Media, Arkyard

What Arkyard are offering

Arkyard’s new productised service manages your Google Ad Grant for a fixed fee of  £500 per month, with no hidden extras and no inflated scope.

Here’s what’s included every month:

• A monthly performance report — a designed HTML report that tells the real story: what worked, what didn’t, and what’s being done about it. Built to be shared with your CEO or trustees, not buried in a PDF.
• A live Looker Studio dashboard — a continuously updated view of your Grant performance, accessible to your whole team via a shareable link, no login required.
• Weekly compliance tracking — automated monitoring of the metrics that put Grants at risk: CTR drift, low-quality keywords, policy issues. If something breaks, Arkyard catch it first.
• Light-touch in-account management — monthly keyword tweaks, negative keyword updates, ad copy adjustments, and an optional 20-minute call whenever you want one.

An honest set of KPIs

Arkyard commit to two things: keeping budget utilisation above 75% on relevant traffic, and maintaining a click-through rate above the 5% compliance threshold. They’re explicit about what they won’t promise – inflated conversion numbers that the Grant can’t realistically deliver.

That kind of honesty is rare in agency-land, and it’s worth paying attention to.

Is it right for your charity?

This service is built for charities that already have a Google Ad Grant account (or need help getting one set up), want it managed properly without paying agency-tier prices, and treat it as part of the marketing mix rather than a growth engine.

If you want clear, jargon-free reporting, weekly compliance monitoring, and a fixed line item that does its job without eating into the budget that funds everything else – this is worth a conversation.

We are offering a 30-minute discovery call to look at your Grant account together and tell you honestly whether they’re the right fit.

Contact us to book your discovery call today.