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Empathy mapping – the essential tool for unlocking audience insights
Empathy mapping is a useful tool to help you map-out your charity's different audiences
Our thinking - Guides
Explore data-driven techniques and tools to measure, analyse, and optimise your charity’s performance for more informed decision-making.
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How to get started with paid media for your charity
Paid media can help make a big impact to your campaigns and fundraising. We share the fundamentals to help you get started.
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How to create a digital marketing strategy
Learn how you can document a digital marketing strategy for your charity
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5 quick wins to boost your charity website’s user experience
Improving the UX of your website doesn't need to be daunting. In fact, simple changes can make a big impact.
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Combining Paid Media, Data & Strategy for Charities
It’s a compelling notion that 'behind every great customer experience is a great employee experience'. But does that match reality?