5 quick wins to boost your charity website’s user experience

Improving the UX of your website doesn't need to be daunting. In fact, simple changes can make a big impact.

Jacob Parazo 31/10/2024
Improving your charity website’s user experience (UX) doesn’t have to be a daunting task. Small, simple tweaks can make a big difference in how visitors interact with your site. Here are five easy wins that can help you create a more engaging and user-friendly website. Some of these are ones you are likely to be able to make yourself within your website’s CMS. And if they do require a developer to help, none of them are complex or fundamental changes.

1. Simplify navigation

A cluttered or confusing navigation menu can frustrate visitors and lead them to leave your site. Streamline your menu by focusing on the most important pages. Use clear, descriptive labels that make sense to someone unfamiliar with your charity. For example:
  • Before: “What We Do”
  • After: “Our Projects”
This small change helps users find information quickly and understand what to expect from each page.

2. Optimise for mobile users

With more people using their phones to browse the web, your site must look good and work well on smaller screens. Check your website on various devices to ensure text is readable, buttons are easy to tap, and images scale correctly. If you spot any issues, talk to your web developer about making your site responsive.

3. Speed up load times

Slow websites test users’ patience. To keep your audience engaged, aim for your pages to load as fast as possible. Compress images, leverage browser caching, and minimise the use of heavy scripts. Tools like Google PageSpeed Insights can help you identify areas for improvement.

4. Enhance accessibility

Making your website accessible to everyone, including those with disabilities, is not only inclusive but can also expand your reach. Simple adjustments include:
  • Ensuring sufficient colour contrast between text and background.
  • Adding alt text to images so screen readers can describe them.
  • Using headers correctly to structure content.
These changes help users with visual impairments navigate your site more easily.

5. Add clear calls-to-action

Your website likely aims to encourage certain actions, such as donations, volunteer sign-ups, or newsletter subscriptions. Make these calls-to-action (CTAs) stand out by using action-oriented language and buttons that pop against the background. Place CTAs strategically throughout your site, especially on high-traffic pages.

By implementing these quick wins, you’ll create a smoother, more enjoyable experience for your visitors. Remember, a great UX can lead to increased engagement, more donations, and a stronger online presence for your charity.

Want to learn more?

We can arrange to carry out a simple UX review of your website to highlight how it could be improved.

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