- Guides
5 quick wins to boost your charity website’s user experience
Improving the UX of your website doesn't need to be daunting. In fact, simple changes can make a big impact.
Website Optimisation
We see websites as evolving platforms that need to live and breathe the traffic you’re driving. Our user-centered approach combines data-driven insights with creativity to optimise and enhance sites that resonate, perform, and align seamlessly with your digital strategy and values.
Our Services
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UX Audit
Not sure if your website is working as well as it could? Our UX Audit will uncover the barriers stopping users from engaging with your site. We’ll focus on usability, accessibility, and navigation, giving you clear, actionable steps to improve how your audience experience your website.
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Experimentation Programme
Want to know what really works or know what’s the best solution to a website change? We can run A/B tests to try out new ideas and measure what makes the biggest difference. It’s all about learning from real user behaviour and making changes that drive results.
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User Testing
We believe the best websites are shaped by their users. User testing helps us gather valuable insights directly from your audience, ensuring decisions are led by real feedback, and your site meets their needs.
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User Behaviour analysis
We’ll dive into your website data to understand how people are using your website. From heatmaps to analytics, we’ll analyse key behaviours and journey flows, highlighting what’s working, and show where improvements can be made to create a smoother user journey.
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User Research strategy
We help organisations implement an always-on research approach to gather valuable insights about their website. By staying connected to your audience, we ensure you're continuously informed and making decisions based on their needs and preferences.
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UX/UI Design audits
Your website should look great and work even better. We’ll review its layout, design, and accessibility to spot opportunities for improvement. You’ll get clear recommendations to make your site is more engaging and effective for your users.
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Website strategy
If you’re unsure what your website should achieve or how to get there, we can help. We’ll create a strategy that aligns with your goals, supports your audience, and fits into your overall digital plan.
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UX/UI Design
We design websites that are simple, effective, and focused on your users. From the visuals to how it works, we make sure it’s easy for your audience to navigate and take action towards your mission.
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Website Development
We are solution-focused when it comes to website development. Whether it’s a full rebuild or small feature enhancements, we ensure your site is built on a strong technical foundation that supports your charity’s long-term goals.
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Common challenges we solve
If your website isn’t turning visitors into donors or supporters, the issue could be unclear navigation or weak calls to action. We help you identify barriers and improve the user journey to drive more engagement and conversions.
We understand resources can be tight. We work within your budget to prioritise key improvements that will have the biggest impact, ensuring your website stays effective and supports your charity’s goals.
Your new website going live is just the beginning. To truly know if it meets your new website project goals, you need to understand how your audience interacts with it, how they browse, navigate, and engage. Think of your website as a living, evolving entity. Ongoing optimisation helps it grow and succeed.
Without regular care and optimisation, many organisations end up replacing their websites every 5 to 10 years due to not keeping up with the ongoing change of their audiences. By continuously improving your website, you can adapt to your audience’s needs, stay relevant, and avoid the cost and disruption of a full rebuild.
If users are struggling to find information or complete actions, it’s a sign that navigation might not be working. We use data and user insights to assess how visitors move through your site and make improvements to guide them more effectively.
Making website changes based on data ensures you’re focusing on what will have the biggest impact. We help you gather and analyse user data, so you can make informed, evidence-based decisions that improve your site’s performance.
Services that can help with this challenge:
- User Behaviour Analysis
- User Research Strategy
- Experimentation Programme
Understanding user behaviour is key to making improvements. We analyse how visitors interact with your site, identify trends and pain points, and use this data to make informed changes that improve user experience and engagement.
Accessibility is key for an inclusive experience. We audit your website for accessibility issues and ensure it complies with standards, making it more user-friendly for everyone, including people with disabilities.
A clear strategy is essential for success. We help you develop a website plan that aligns with your charity’s goals, guiding you on priorities and ensuring your site is optimised for long-term impact.
Want to chat about how we can make your website convert better?
Our work
Latest case studies
See how we've helped organisations make their potential possible
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Christians Against Poverty The live chat test that drove a +37.5% increase in enquiries
- Website Optimisation
Christians Against Poverty (CAP) is committed to transforming lives, equipping churches, and ending UK poverty. We helped validate the feasibility of a Live Chat feature on their website and provided a deeper understanding of audience needs.
Read the case study -
Big Church Festival How we helped grow Big Church Festival by 40% Year On Year.
- Creative & Content
- Data & Measurement
- Digital Strategy
- Paid media
- Website Optimisation
How we drove 40% year on year increase in attendees for Big Church Festival by investing into Arkyard as a complete out-sourced digital function.
Read the case study -
Kingdom Bank A User-Led GA4 Measurement Framework for Kingdom Bank
- Data & Measurement
We worked with Kingdom Bank to set up Google Analytics 4. Our approach focused on a user-led implementation to help them gain clear insights into user behaviour across their website and fuel meaningful improvements to their user experience.
Read the case study -
Church Army Helping Church Army prepare for website reporting
- Data & Measurement
Church Army wanted to make sure data is at the heart of their decision-making and ensure their reports were clear, actionable, and suited to their team’s needs.
Read the case study
Our thinking
Insights, thoughts and ideas
Explore our latest thinking to help you navigate digital