- Guides
Combining Paid Media, Data & Strategy for Charities
It’s a compelling notion that 'behind every great customer experience is a great employee experience'. But does that match reality?
Paid Media
Amplify your message, reach new audiences and drive more conversions. We'll help you execute your brief to the highest standard, or re-write the brief for you. We specialise in creating targeted, data-driven advertising strategies across platforms like Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, and more.
Our Services
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Strategy & Planning
If you're not sure how, or why you should be using paid media in your organisation, let us help you. We’re charity sector experts, we can help you get the most out of your paid media campaigns whilst navigating the nuance of non-profits.
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Paid Social
We'll ensure your campaigns are built and managed to the highest possible standard matching industry best practices. We'll equip you with the confidence to scale, knowing you have the best possible foundations for success.
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Paid Search
Grant accounts come with limitations, bolster their performance by utilising a paid-for Google Ads account to capture that incredibly valuable high-intent traffic.
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Google Grant Management
Unlock the full potential of your Google Ad Grant with our set-up and management services. What we don't know about Grant accounts, probably isn't worth knowing. Let us handle the complexities of setting up and managing your grant, so you can focus on making a bigger impact.
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Tracking & Measurement
Tracking and measurement are the beating heart of any paid media campaign. Ensuring that you are feeding the platform accurate signals to what is or isn't working is essential for any modern-day paid media campaign. We'll help you set-up and implement all of the necessary tracking.
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Reporting & Analysis
Making sense of data is a skill in itself. We will help you fetch, visualise and draw actionable insight from your campaigns performance. We will also help you benchmark performance vs. other people in your space to help you understand what's good and bad.
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Training and Auditing
We can help grow your team’s digital skills by providing paid media training, for all levels of experience. And if you are looking for an honest opinion on your current paid media performance, then we can provide a comprehensive and actionable audit.
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YouTube & Display
YouTube is a great platform for charities to reach new and existing audiences and tell their story in creative ad formats. Being the second largest search engine - YouTube has access to lots of search data allowing us to reach some specific high-intent audiences.
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Podcast/Audio Ads
Podcast listening has soared in popularity over the last few years and we can help you connect with listeners, speaking to them directly with your key messages.
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Common challenges we solve
The chicken and the egg! Truth is.. most of the time charities are after conversions and modern-day media campaigns need conversion data to learn. To give the platform the opportunity to succeed there’s often a minimum amount of spend required. If you’re not sure, reach out and we’d be happy to chat.
There’s no single “right” answer here, but we often observe that charities tend to default to short-term campaigns, influenced by traditional approaches like print or direct mail. To fully harness the potential of digital, however, it’s essential to adopt a more digital-first mindset. This often involves focusing on longer-term campaigns, which allow for ongoing learning, optimization, and iteration
Our industry-specific knowledge gives us a deep and live understanding of current performance benchmarks across each platform. We can help give you the perspective on where you sit comparatively. In addition, we can help you plan and manage expectations from the off-set of what ‘good’ and ‘bad’ might look like.
The rise of digital privacy has made measuring performance increasingly complex. The key is to analyse multiple data sources while understanding the strengths and limitations of each. This approach provides the most comprehensive and accurate view of performance.
Don’t waste time and money testing lots of different platforms. We have extensive sector-specific experience across a wide range of platforms that you can benefit from.
It begins with understanding your specific objectives and aligning them with the strengths and limitations of each platform and channel. From there, we craft a strategy to help you achieve your goals effectively.
Digital platforms are where the people are, and we should meet people where they’re at. Relying on organic channels often won’t drive the impact you want and so incorporating paid media campaigns can make a significant difference. Paid media campaigns can help you drive awareness, increase discoverability, drive new donors and just about everything in-between.
Ready to drive more meaningful connections with your audience?
Our work
Latest case studies
See how we've helped organisations make their potential possible
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Mission Aviation Fellowship UK How we hit MAF UK's annual acquisition target, in half the time for less than half the cost.
- Paid media
A digital first approach to new donor acquisition via paid social.
Read the case study -
Coalition to stop slavery Helping the Coalition to Stop Slavery Reach 1 in 10 in the UK
- Paid media
The Coalition to Stop Slavery are a group of leading UK charities, all heavily involved in fighting human trafficking. Their brief was to spread awareness of human slavery within the UK.
Read the case study -
Christians Against Poverty How we increased social revenue 7x for CAP's Christmas Appeal
Intentional use of Paid Social delivered impactful results for Christians Against Poverty (CAP) in their 2023 Christmas appeal, resulting in a significant uplift in donations, new donors, revenue, and brand awareness.
Read the case study
Our thinking
Insights, thoughts and ideas
Explore our latest thinking to help you navigate digital