Digital Strategy & Transformation

A digital strategy is essential for any organisation that is investing time, money and other resources in digital channels to engage supporters, service users and other key audiences. As well as creating a documented digital strategy, we can also provide ongoing support to help you implement and measure the impact of it, plus advise on a range of related strategic and digital transformation areas, including audience development, people, processes and digital tools.

Our Services

  • Digital Strategy creation

    Having a documented digital strategy is essential for organisations. It outlines your goals, how to achieve them, and how to track progress. We explore your current digital activity, channels, and teams, taking time to understand your organisation, audiences, and digital needs. We then deliver a clear strategy document and help embed it, including creating tactical plans and roadmaps.

  • Digital strategy management and consultancy

    A digital strategy document is just the first step in improving digital maturity. We provide ongoing or ad hoc consultancy to bring it to life. This could involve implementing new initiatives, conducting skills audits, or advising on reporting requirements for stakeholders.

  • Recruitment support

    Outsourcing isn’t always ideal, and clients may lack the expertise to assess their needs or candidates. From crafting job descriptions to conducting interviews, we help organisations at any stage of the recruitment process.

  • Audience exploration

    Understanding your audiences and their journeys is vital to a successful digital strategy. We help map out key audiences, combining internal knowledge with data or research. Using these insights, we identify ways to engage them better and improve their experience.

  • Persona development

    Personas are profiles representing typical audiences. They guide teams to create content and messaging that resonates. We work with you to create personas using internal insights and design them for day-to-day use across your organisation.

  • Training and coaching

    Empower your team with practical training to build digital marketing skills and confidence. Tailored to your needs, we cover topics like social media and strategy to ensure digital works for youu.

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Common challenges we solve

A common challenge, with a large majority of charities focused on the “doing”, they haven’t taken a step back to ensure what they are doing is the right thing and that it’s working (or not). We can help you build a digital strategy that’s right for your organisation, based on its goals and the needs of audiences. 

This situation is often the case, especially if there is no programme of research in place. By implementing exercises such as empathy mapping in a workshop with internal stakeholders, we can then capture what is known, then look to validate this with the audiences themselves or other data sources.

Many charities have people who have built digital skills, typically being self-taught or seeking out some form of training. However in order to fully achieve your digital strategy you may well need to upskill people, but where do you start? We can assess the current skill digital levels in your team or wider across the organisation, then develop a plan for increasing the skills with training. 

It’s often the case that if you do have personas in place, these might be based on old information and your audiences have changed in terms of their needs, attitudes and behaviours. We can help to update these or create them from scratch and ensure that they are robust, with the right sort of information to help people create the right messaging and campaigns.

Need support  or want to chat about your Digital Strategy?

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Our work

Latest case studies

See how we've helped organisations make their potential possible

  • Big Church Festival

    How we helped grow Big Church Festival by 40% Year On Year.

    • Creative & Content
    • Data & Measurement
    • Digital Strategy
    • Paid media
    • Website Optimisation

    How we drove 40% year on year increase in attendees for Big Church Festival by investing into Arkyard as a complete out-sourced digital function.

    Read the case study
  • Coalition to stop slavery

    Helping the Coalition to Stop Slavery Reach 1 in 10 in the UK

    • Paid media

    The Coalition to Stop Slavery are a group of leading UK charities, all heavily involved in fighting human trafficking. Their brief was to spread awareness of human slavery within the UK.

    Read the case study
  • Christians Against Poverty

    The live chat test that drove a +37.5% increase in enquiries

    • Website Optimisation

    Christians Against Poverty (CAP) is committed to transforming lives, equipping churches, and ending UK poverty. We helped validate the feasibility of a Live Chat feature on their website and provided a deeper understanding of audience needs.

    Read the case study
  • Kingdom Bank

    A User-Led GA4 Measurement Framework for Kingdom Bank

    • Data & Measurement

    We worked with Kingdom Bank to set up Google Analytics 4. Our approach focused on a user-led implementation to help them gain clear insights into user behaviour across their website and fuel meaningful improvements to their user experience.

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  • Church Army

    Helping Church Army prepare for website reporting

    • Data & Measurement

    Church Army wanted to make sure data is at the heart of their decision-making and ensure their reports were clear, actionable, and suited to their team’s needs.

    Read the case study
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Our thinking

Insights, thoughts and ideas

Explore our latest thinking to help you navigate digital

View all our thinking