- Guides
Combining Paid Media, Data & Strategy for Charities
It’s a compelling notion that 'behind every great customer experience is a great employee experience'. But does that match reality?
Data & Measurement
Data and measurement are at the core of everything we do, serving as the foundation for all our services. We provide the tools and expertise to track performance, analyse results, and deliver accurate reporting. This will empower you with reliable insights so you can report on what is happening and better plan future activity.
Our Services
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Google Analytics & Tag Manager Audits
There’s one thing worse than not being data-driven, and that’s being driven by wrong or incorrect data. Our GA4 and GTM audits ensure everything is set up correctly, uncovering errors and improving your tracking so you can rely on accurate, clean data.
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Google Analytics & Tag Manager implementation
Whether you’re starting fresh or improving an existing setup, we’ll help you implement GA4 and GTM effectively. From setting up key events to ongoing fixes, we’re here to make tracking simple and reliable.
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Data Visualisation
Get a clear view of performance with our custom-built, user-friendly dashboards. We help create bespoke dashboards so you can monitor performance and have better visibility on your data.
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Google Analytics training
Our hands-on training helps make GA4 and GTM easy to understand, giving your team the tools to manage tracking and reporting without stress. All our training is bespoke depending on your team needs (we will carefully assess the structure of our training workshops before).
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Data Measurement frameworks
It’s important that the data you collect is purposeful and directly links to your digital activities. We help you achieve this by developing a measurement framework that acts as a single source of truth with data tracking. We ensure the framework aligns with your organisation’s mission and objectives, translating them into clear, measurable metrics across your marketing and website performance.
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Performance reporting
For any digital activity or campaign you run, it’s crucial to understand its performance. We ensure a robust performance reporting process is in place before campaigns launch, providing clear insights into your data, breaking down key metrics, and measuring success to guide your decision-making effectively.
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Common challenges we solve
We audit your GA4 and GTM setup to uncover errors, misconfigurations, or gaps in tracking. We also go through Google Analytics best practices and latest features working closely with you to ensure we are only activating what is needed for your organisation. This ensures your data is accurate and reliable, so you can trust what you’re seeing.
Each data source measures and collects data in different ways. Understanding attribution and the pros and cons to each data source is key to gleaning useful data that you can trust.
Our service includes creating custom measurement frameworks tailored to your organisation’s needs. We’ll help you understand what you can track and work with you to define the key performance indicators (KPIs) that matter most. We’ll then help you build and structure reports so you can easily monitor performance, track goals, and make data-driven decisions.
GA4’s complexity can feel overwhelming. We simplify it by adapting Google Analytics to your organisation’s needs and goals, building automated, structured reports to deliver quick insights. We also offer hands-on training, so your team feels confident using the platform.
Our GA4 training sessions are designed to empower your team with the skills they need to manage tracking and reporting confidently. We provide practical, hands-on guidance, ensuring your team is fully equipped to handle day-to-day GA4 tasks and address tracking-related questions with ease.
Charities often struggle to link data with impact reporting. We help create tailored dashboards and reports to clearly showcase your results, outcomes, and impact for key stakeholders.
It’s important to give meaning to the data you collect. We’ll help you identify and prioritise key metrics, aligning them with your goals to ensure your data drives meaningful insights and supports your mission.
Our work
Latest case studies
See how we've helped organisations make their potential possible
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Church Army Helping Church Army prepare for website reporting
- Data & Measurement
Church Army wanted to make sure data is at the heart of their decision-making and ensure their reports were clear, actionable, and suited to their team’s needs.
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Christians Against Poverty The live chat test that drove a +37.5% increase in enquiries
- Website Optimisation
Christians Against Poverty (CAP) is committed to transforming lives, equipping churches, and ending UK poverty. We helped validate the feasibility of a Live Chat feature on their website and provided a deeper understanding of audience needs.
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Kingdom Bank A User-Led GA4 Measurement Framework for Kingdom Bank
- Data & Measurement
We worked with Kingdom Bank to set up Google Analytics 4. Our approach focused on a user-led implementation to help them gain clear insights into user behaviour across their website and fuel meaningful improvements to their user experience.
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Big Church Festival How we helped grow Big Church Festival by 40% Year On Year.
- Creative & Content
- Data & Measurement
- Digital Strategy
- Paid media
- Website Optimisation
How we drove 40% year on year increase in attendees for Big Church Festival by investing into Arkyard as a complete out-sourced digital function.
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Our thinking
Insights, thoughts and ideas
Explore our latest thinking to help you navigate digital