Our Work - Website Optimisation
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Mission Aviation Fellowship UK Quick donation feature improves conversion journey for MAF
- Website Optimisation
Younger donors don't hang around. Once they've decided to give, every extra step is a chance to lose them. For Mission Aviation Fellowship (MAF), we tested a quick-pay donation option (Apple Pay and Google Pay) designed specifically around the behaviour of 18 to 35 year olds. The result was a substantial uplift in conversions, donations, and revenue, and a clear signal that this audience is reachable when the experience matches their expectations.
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GOD TV Digital Growth Engine for GOD TV
- Digital Strategy
- Paid media
- Website Optimisation
GOD TV is an ambitious Christian media network, bringing the message of Jesus to millions of viewers every day, with a bold goal to reach one billion people. To close the gap between where they were and where they needed to be, digital had to become a genuine growth engine, not a collection of disconnected activities.
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Christians Against Poverty Interactive donation component drives 17% uplift in revenue for CAP
- Website Optimisation
Through a research-led A/B test, featuring a new interactive donation slider, we achieved a statistically significant increase in both donation volume and revenue for Christians Against Poverty.
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Big Church Festival How we helped grow Big Church Festival by 40% Year On Year.
- Creative & Content
- Data & Measurement
- Digital Strategy
- Paid media
- Website Optimisation
How we drove 40% year on year increase in attendees for Big Church Festival by investing into Arkyard as a complete out-sourced digital function.
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Mission Aviation Fellowship A +41.42% reduction in donation drop-off rate for MAF
- Website Optimisation
When MAF noticed 71% of users dropping off in the donation journey, they turned to us to help understand why. We identified key barriers and implemented improvements resulting in more donations and a reduction in drop-off rate.
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Christians Against Poverty The live chat test that drove a +37.5% increase in enquiries
- Website Optimisation
Christians Against Poverty (CAP) is committed to transforming lives, equipping churches, and ending UK poverty. We helped validate the feasibility of a Live Chat feature on their website and provided a deeper understanding of audience needs.
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